Attracting Women as Professionals in the Trades: Online Lunchtime Impulse for Freiburg
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How Companies Can Specifically Attract Women in the Trades
The free online lunchtime impulse is aimed at businesses, HR professionals, and anyone looking to rethink talent acquisition in the trades. On Tuesday, May 12, 2026, a compact event format will take place in Freiburg, combining practical knowledge, concrete impulses, and current perspectives on addressing female professionals.
A Lunchtime Impulse with a Clear Practical Focus
The event is part of the digital series of the Contact Point Women and Work Freiburg – Southern Upper Rhine in cooperation with the Freiburg Chamber of Crafts and the Crafts Association BW. The focus is on how businesses can more effectively reach out to women, inspire them for trades professions, and retain them long-term in the company. This is precisely where the format intervenes with professional impulses and practical approaches.
Why the Topic is So Important for the Trades
The shortage of skilled workers is noticeably impacting the trades. At the same time, female potential remains underutilized in many companies. The online impulse addresses this tension and demonstrates how talent acquisition, organizational development, and target group outreach can work together. This creates a direct added value for companies: new perspectives on recruiting, retention, and a modern corporate culture.
Practical Insights Instead of Theoretical Buzzwords
Particularly exciting are the insights from practice. When craft businesses report on how they successfully attract and retain women, a technical topic becomes a tangible event experience. This connection of experience, expertise, and regional networking makes the lunchtime impulse relevant and close to the reality in business for the audience.
Digital, Compact, and Easy to Integrate into the Working Day
The online format is intentionally kept short and thus fits ideally into the lunch break. For participants, this means: little effort, clear content, and a concentrated focus on a topic of high significance for the future of the trades. The digital execution also facilitates participation regardless of location.
Conclusion: Those who want to better tap into the skilled worker potential of women in the trades will find here a compact, informative, and practical entry point. The online lunchtime impulse combines current know-how with concrete impulses for businesses. Now inform yourself and follow the event live.
Official Channels for Attracting Women as Professionals in the Trades:
- Instagram: no official profile found
- Facebook: no official profile found
- YouTube: no official profile found
- TikTok: no official profile found
